Clients agree to the terms as set forth herein. At all times, NATIONAL AD SALES acts as agent for the Publication (“Publisher” or “Pub”) set forth herein. All orders are subject to Pub approval. All requests for credit must be approved by Pub and NATIONAL AD SALES.
Section 1: Description of Work.
The work to be performed by NATIONAL AD SALES may include, but not be limited to, the following: market research and analysis, ad production, rate negotiation; ad placement; lead tracking and analysis; reporting. All production work and ad placement performed by NATIONAL AD SALES will be initiated with a purchase order, including rates to be applied and written authorization from CLIENT. NATIONAL AD SALES will strive to achieve the desired look and feel that CLIENT agrees upon for ad production. All production work will be sent to CLIENT for final approval prior to ad placement. Production work must be approved within 24 hours from the time of transmission to CLIENT to avoid delays in the proposed ad placement. No prior approval of artwork is extended to material delivered to NATIONAL AD SALES/Pub production after closing date. After close date, NATIONAL AD SALES/Pub may use Advertiser’s prior artwork on hand. Positioning of advertisement is at the discretion of NATIONAL AD SALES/Pub unless otherwise guaranteed in writing by NATIONAL AD SALES/Pub. Notwithstanding any terms to the contrary, Artwork received after close date forfeit’s position and any premium paid therefore.
Key numbers, reader service section, advertisers’ index, product index and ad copy typeset are not appurtenant to this agreement and do not form a part of this agreement or the services rendered hereunder. No counterclaim, set-off or deduction shall be maintained for errors or omissions with regard thereto.
Section 2: Time Devoted To Work
In the performance of the services to be rendered by NATIONAL AD SALES, CLIENT will rely upon NATIONAL AD SALES to devote such number of hours as is reasonably necessary to fulfill the spirit and purpose of this agreement.
Section 3: Compensation
Compensation shall be determined by the ad size, color, position and publication. Each ad placement shall be initiated with a purchase order which shall be signed by CLIENT. All purchase orders signed by CLIENT shall be governed by the terms and conditions of this contract. The total price of each ad placement will be quoted in the purchase order. CLIENT agrees to make payment for ad placement no later than 15 days from invoice date. CLIENT also agrees to pay the difference between any frequency discount price and the rate card price if CLIENT fails to participate in the contracted number of ad placements.
Section 4: Cancellations and Short Rates
CLIENT cancellation of purchase orders or changes to purchase orders must be made in writing and received by NATIONAL AD SALES on or before closing date. No changes or cancellations can be accepted after the closing date. Failure to fulfill a purchase order will result in short rating. In the event of an early termination, the cost of all space used from the effective date of the purchase order shall revert to the standard rate for the terms actually fulfilled. For example, if CLIENT buys twelve issues based on a twelve time rate, and runs only six issues before cancellation, the six time ad rate will apply for each ad run.
CLIENT agrees that Pub or NATIONAL AD SALES may refuse, reject or cancel at any time any advertisement, insertion order, space reservation or position commitment for any reason whatsoever including if in their sole judgment it believes is an invasion of privacy, is degrading, libelous, unlawful, profane, obscene, pornographic, tends to ridicule or embarrass or is in bad taste, or which in its sole judgment is an infringement on a trade mark, trade name or copyright belonging to others.
Section 5: Ownership Rights
NATIONAL AD SALES shall retain all right, title and interest in and to all information (“Content”) posted on all advertising materials, except for the Content CLIENT provides to NATIONAL AD SALES for posting on said materials, to which CLIENT retains all right, title and interest. Subject to the terms and conditions contained herein, CLIENT hereby grants to NATIONAL AD SALES a non-exclusive, worldwide license to use, reproduce, distribute, transmit and publicly display the Content CLIENT provides to NATIONAL AD SALES. Both NATIONAL AD SALES and CLIENT shall retain all right, title and interest in and to their respective trademarks, service marks and trade names, worldwide, subject to the limited license CLIENT grants to NATIONAL AD SALES as stated herein.
Section 6: Relationship of Parties
Nothing contained in this agreement shall be construed as creating any partnership, joint venture, trust, or employment between the parties hereto. The parties intend that an independent contractor relationship will be created by this agreement. CLIENT is interested in the results of the work and the control of the work will lie solely with NATIONAL AD SALES.
Section 7: Confidential Information
The parties understand that they may have access to or receive confidential information from or concerning the other party during the term of this agreement, and the parties agree that they will not disclose or use such confidential information, except in the performance of this agreement. Confidential information shall include the following: Any business, technical or financial information from or concerning the parties.
Section 8: Indemnity
Each party agrees to indemnify, release, discharge and hold the other party, its successors and assigns and affiliated corporations, harmless, and agrees to defend the other party from and against any and all liabilities, losses, damages, claims (including workers’ compensation claims), lawsuits, causes of action, and expenses associated herewith (including reasonable attorney’s fees in defending against any such claim or lawsuit) caused or asserted to have been caused, directly or indirectly, by the negligence or willful misconduct of the party, its officers, employees, or agents, in its performance under this agreement.
Section 9: Warranties
NATIONAL AD SALES/Pub make no warranties (including the implied warranties of merchantability, fitness for a particular purpose and non-infringement), guaranties, representations, promises, statements, estimates, conditions or other inducements, expressed, implied, oral, written or otherwise except as expressly set forth herein. NATIONAL AD SALES/Pub does not warrant or guaranty the profile or demographics of any media. NATIONAL AD SALES does not guarantee to match colors, quality of paper or ink, match test or typography, printing, position, placement or order within the media. All orders are contingent upon NATIONAL AD SALES’ ability to procure necessary materials and upon delays caused by accidents, war, act of God, embargoes, or any other circumstances beyond its control. NATIONAL AD SALES/Pub will make every effort to meet scheduled delivery and mailing dates, but makes no guarantee and accepts no liability for failure to meet said dates.
Section 10: Governing Law and Liability
This agreement and the rights of the parties hereunder shall be governed by and enforced in accordance with the laws of the State of New York. All disputes between the parties shall be resolved by litigation exclusively in the state or federal courts located in the State of New York. In no event will NATIONAL AD SALES be liable to CLIENT for any indirect, special, incidental, consequential or punitive damages, including lost profits, whether based on breach of contract, tort (including negligence), or otherwise, even if NATIONAL AD SALES shall have been advised of the possibility of such damages. Any claims in this respect are expressly waived. NATIONAL AD SALES’ liability for any other act, error or omission, regardless of whether the claim is based on contract or tort, shall not exceed the amount paid by advertiser under the applicable order.
Section 11: Duration and Termination
Either party may terminate this agreement upon thirty days written notice; otherwise, the terms and conditions of this agreement will remain in force on an on-going basis. Upon termination, CLIENT shall be responsible to pay NATIONAL AD SALES for all unavoidable costs incurred from all open purchase orders as detailed in Section 4.
Section 12: Entire Agreement
This agreement shall constitute the entire agreement between the parties and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between CLIENT and NATIONAL AD SALES with respect to this service. Any prior understanding or representation of any kind preceding the date of this agreement shall not be binding upon either party except to the extent incorporated in this agreement. Any modification of this agreement or additional obligation assumed by either party in connection with the agreement shall be binding only if evidenced in writing signed by each party or an authorized representative of each party. All future ad placements, approved by CLIENT in writing with a purchase order, shall be subject to the terms and conditions of this agreement unless otherwise stated in writing.
Section 13: Effect of Partial Invalidity
The invalidity of any portion of this agreement shall not be deemed to affect the validity of any other provision. In the event that any other provision of this agreement is held to be invalid, the parties agree that the remaining provisions shall be deemed to be in full force as if they had been executed by both parties subsequent to the expungement of the invalid provision.
Direct Action Media has been essential in helping us grow our Print efforts. They continue to bring us the best rates across all national and local print media. We have been able to see amazing ROI’s! Our media buyer Joia is always on call and super quick to get us rates and answer questions. I feel like Direct Action Media is part of the UNTUCKit team and always has our best interest in mind.
I’ve had the pleasure of working with Terry Di Caro and Direct Action Media for the last two years on print advertising campaigns for Forbes, Fortune and Inc. magazines. Terry is a great partner and keeps me informed of advertising opportunities and is able to get me reasonable rates for our ad dollars. She is a pleasure to work with and I appreciate her resourcefulness, timely ideas and overall customer service with our print campaigns. Last year with our Forbes advertising campaign, we closed two sales and had a 347% ROI.
Working with Direct Action Media helps me get the most value out of my ad budget. My representative has the negotiating power that makes national advertising as cost-effective as it can be.
“The level of service that I receive from Paul and the Direct Action Media team continues to exceed my expectations. Paul is a true professional because he not only understands his business, but he also takes the time to understand ours. By investing that time up front, he is able to provide me with recommendations and service offerings that are in line with our business goals. It has been a refreshing experience partnering with Direct Action Media for our paid ad campaigns.”
“As I close up the last issue of 2017 I would like to thank you both and your team as you have been unbelievable partners this year. All of you are always so professional and represent the magazine in such an incredible way. Thank you for our partnership as we move into 2018.”
The Essence Ad was more than outstanding. I had to add extra workers and we were working long hours to complete the onslaught of orders we received. I thank you a thousand times. It was only a few weeks ago that things seemed to slow down and now they are appearing to be picking up again. I look forward in the future to place additional ads, and certainly the one like the Essence Holiday Ad. I’m working to increase my advertising budget and hopefully this holiday season we can purchase an even larger Ad.
